Case Studies

Exclusive AusDoc survey. What you will learn from reading this article: Understand current levels of medicinal cannabis brand awareness amongst doctors. The key drivers for doctors choosing to prescribe one brand over another.

The digital revolution has had a significant positive impact on how doctors’ access pharmaceutical information, especially in the post-COVID-19 era. This has ultimately enhanced the quality use of medicines and patient care.

The open-ended responses from the AusDoc survey provide valuable qualitative insights into how prescribing practices for GPs and specialists can be improved.

Have you ever wondered which type of content will work best for your campaign? If so, you’re not alone. It’s one of the most frequently asked questions AusDoc receives from marketers and agencies.

Australian prescribers have tasted digital convenience and are unlikely to return to their pre-pandemic levels of face-to-face engagement with pharmaceutical representatives.

Artificial Intelligence (AI) is increasingly being integrated into healthcare, promising to enhance efficiency, reduce administrative burdens, and improve patient outcomes.

The digital transformation of healthcare is well underway, with doctors increasingly turning to technology to improve efficiency and patient care.

A leading pharmaceutical company asked ADG to design a campaign encouraging GPs to follow updated treatment guidelines and build their knowledge and confidence to initiate prescriptions of its product.

The challenge for ACPCC was to make more GPs aware of the self-screening option available to their patients and support them to integrate HPV self-collection for cervical screening into their clinical practice.

A recent AusDoc survey of 418 GPs and GP registrars focusing on pathology tests has uncovered a raft of unmet needs for GP education, and opened up a range of opportunities for pathology organisations and pharma companies to offer meaningful med ed.

The challenge for ACPCC was to make more GPs aware of the self-screening option available to their patients and support them to integrate HPV self-collection for cervical screening into their clinical practice.

The Mito Foundation, a not-for-profit organisation supporting people with mitochondrial disease (mito), teamed up with ADG to help close knowledge gaps and address the challenges associated with diagnosing this devastating disease.