Case Studies

Exclusive AusDoc survey. What you will learn from reading this article: Doctors are experiencing increased patient demand for medicinal cannabis

Whether it be the original ‘Rule of 7’or more recent studies that suggest the new number is much higher in the digital age we now live in, the premise remains that increasing message frequency can have a significant impact on retention and driving behaviour change

Black Dog Institute, a leading university-based mental health research institute asked ADG to promote its Working Towards Wellbeing training video series. The aim was to encourage best-practice mental health treatment options.

With over 1-million doctor engagements and 45,000 clicks in the last 12 months, we deep dive into the data and identify common factors that contribute to these meaningful interactions, uncovering insights that can help optimise marketing strategies while also better meeting the needs of healthcare professionals.

What makes GPs stop and engage? Through reviewing a number of highly successful GP engagement campaigns across AusDoc for a broad range of therapy areas and drug types, several key insights can be extracted to enhance pharma and GP engagement